Before we get into the why’s and how’s, here are some useful stats that will help you understand why YouTube is such a great platform for businesses:
YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers
People watch 1 billion hours of video on YouTube every day
YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network
YouTube reaches more 18-34 year olds in the US than any TV network
And YouTube isn’t really showing signs of slowing down, which makes things pretty clear: people of all ages, from all over the world, love watching videos online.
Which, of course, is one of the biggest benefits from a promotional point of view: YouTube is where your audience is. A good YouTube strategy can help you reach more people and improve your results overall.